In order to make your website rank higher with targeted audience swarming your website, you should look forward to make your existing pages longer. It would not be wrong to suggest that longer content would have more probability of ranking higher at SERPs. However, it would be pertinent to mention here that writing 2000 words or more for every blog post may not be everybody’s cup of tea. It would be highly intensive and time-consuming process. Moreover, it would be relatively easier to take page from 1200 words to 2000 words rather than starting from zero to 2000 words.
It would not be wrong to suggest that existing content already has been known to have adequate authority. In addition, it would have already established readership. Therefore, other than writing something right from the start, it would be relatively simple to search for your post that has been already doing well on Google. The seosingapore agency would refresh the post and update it with latest information along with added content. The agency would rely on presently available signals in order to make it rank for specific terms. The agency would search for pages that are ideal contenders for putting in added content in order to enhance your rankings.